Saffron Comany
OVERVIEW:
This project involved a major saffron packaging and sales company in the Middle East. When the company visited us, it sold its products in the physical market; one of its plans was to offer and sell products online in the domestic market and its neighboring countries.
The company sought to answer questions such as: Should it have physical stores in the target countries and cities? Is it possible to use the internet as branding for business development or is it possible to sell online? The ultimate goal of this project was how to use an online platform for his business?
Do you want to know what we did for this company???!!!
RESULT: In fact, a 16-month simulation was carried out, and for all the months there was a calendar of content production, features and occasions in which to pursue advertising more seriously, and sales incentives to be provided. Finally, all the documents, tables, charts, executives and other information were collected in a 75-page e-book and submitted to the company
MARKET SEGMENTATION
During online market research, we found that the demand for this product varied across countries and cities. In some countries people were looking for brand representation, in others, they were looking for online shops. Therefore, two programs were developed for the company, followed by market segmentation and site monetization models from within and outside the country; site components, menus, and services were required.WEBSITE STRUCTTURE
COMPETITOR ANALYSIS
A complete analysis of the company's competitors in the cyberspace was presented, in which their Internet activities were discussedSWOT ANALYSIS & MARKETING STRATEGY
A complete analysis of the company's competitors in the cyberspace was presented, in which their Internet activities were discussed The market entry strategy was also designed based on the SWOT matrixGOOGLE STRATEGY
Google strategy was focused on two themes: SEO and AdWords, (one of the most useful parts of the project) the keywords being divided into two categories; the first was for content marketing and the second was for internet advertisingCONTENT & ADVERTISING PLAN
The CTAs and content needed for social networks were given to the manager of the company.MONITORING
After defining KPIs, monitoring of the project started.RESULT: In fact, a 16-month simulation was carried out, and for all the months there was a calendar of content production, features and occasions in which to pursue advertising more seriously, and sales incentives to be provided. Finally, all the documents, tables, charts, executives and other information were collected in a 75-page e-book and submitted to the company