Persona
is collecting the characteristics, preferences, thinking patterns, and behaviors of a fictional person (or real customer)This features that are tailored to individual customer needs can include:
Past audience behavior
Spending patterns
Desires
Concerns
Value patterns
Personality traits in psychological practice
The role of the shopping process
Communication channels
Incentives
Sales
Messages
Slogans, etc.
Persona plays an important role in deciding to plan other processes and write different types of marketing plans. It is clear based on the actual behavioral information of the audience; Content marketing will be more successful and effective.
The Benefits of writing Persona:
1. Targeting and positioning the product and determining the competitive advantage for the audience
2. Advertising Plan, the message and content provided therein
3. Purchasing incentives in the process of purchasing by a potential customer
4. Adapt and coordination all parts of the organization to achieve the goals
5. Creation a human image (persona or hypothetical customer) for sales or marketing unit
Example:
Age:45-35
Gender: Male
Marital Status: Married
Education: Master of structural engineering
Occupation: Project contractor large private (Residential, Commercial ...)
Individual Purchase Process: Final receiver decision
Personality type and characteristics: for success and win, relies on quick buying decisions and welcomes challenges.
Gender: Male
Marital Status: Married
Education: Master of structural engineering
Occupation: Project contractor large private (Residential, Commercial ...)
Individual Purchase Process: Final receiver decision
Personality type and characteristics: for success and win, relies on quick buying decisions and welcomes challenges.
suggestions for this type of personality type:
1. Media and Information Channels
a) Traditional Channels: Making phone calls, sending brochures with official letters, promotional teasers, previous coordination meetings
b) Non-Traditional Channels: Messenger Advertising, LinkedIn, Instagram, Site, Banner Advertising, Google Advertising, App
2. Sales incentives, discounts (overall, periodic, etc.), ratings...
3. Promotional messages and slogans should be clear, generic, effective, with no details, etc.
4. Provide conditions for this person to feel empowered and authority Practical
1. Media and Information Channels
a) Traditional Channels: Making phone calls, sending brochures with official letters, promotional teasers, previous coordination meetings
b) Non-Traditional Channels: Messenger Advertising, LinkedIn, Instagram, Site, Banner Advertising, Google Advertising, App
2. Sales incentives, discounts (overall, periodic, etc.), ratings...
3. Promotional messages and slogans should be clear, generic, effective, with no details, etc.
4. Provide conditions for this person to feel empowered and authority Practical