Market Segmentation

is a division of the market to different parts to know the features of customers in a market segment. This segmentation is based on consumers who will respond similarly to purchase behaviour.

Why Market Segmentation?

We do it to decide which segments could be our customers and which could not. This process helps to specify market segments that are profitable and eliminate segments that are low or has no profit.
Market segmentation leads to competitive advantage and helps to analyze market demand. It also is an important basis for determining the pricing strategy and it has an important role to specify advertising methods, advertising campaigns, and investment.

Market size and the market share will be specified in market segmentation. It means you can determine your market share by knowing the size of the market.

Please remember all parts of the market is not yours, by choosing one or two part of the market your chance of success to achieve loyal customers will increase.

Advantages of Segmentation

Pricing

Determine pricing strategy

Advertising

Specify advertising methods, advertising campaigns, and investment

Analysis

Market Analysis

Select

Select the market that is most profitable